The purpose of 2.0 is to offer a superior, customized, fun way to drink water that simply can't be matched by bottled beverages." When we launched our 1.0 machine, our goal was to match the quality and convenience of bottled water and seltzer. "Our new Standup 2.0 is the water machine that we wanted to bring to life when founding Bevi eight years ago," said Sean Grundy, Co-Founder and CEO, "however we didn't have the resources and the world-class engineering team needed to make it happen until more recently. With its new 2.0 machine, Bevi elevates the water cooler experience to new heights through an ergonomic design, the addition of enhancements such as vitamins and electrolytes, the ability to customize water temperature and carbonation level, a new interface for quickly mixing and matching ingredients, and advanced remote diagnostics to keep machines in top condition. Since then, thousands of companies have made the decision to stop providing bottled water to customers and employees and to provide Bevi's smart water coolers instead. Bevi was founded in 2013 to enable a permanent transition away from single-use bottles and cans by offering high quality filtered, sparkling, and naturally flavored water on tap. This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor - and beyond.The all-new Bevi Standup 2.0 smart water cooler.Īs consumers and corporations grow increasingly environmentally conscious, they are taking steps to reduce their use of single-use packaging. After dropping the Long Drink, the company tells Brewbound that they will focus more attention on those already-established brands. The Boston Beer Company oversees production over other high-visibility products such as Truly seltzers, Angry Orchard ciders, and Twisted Tea. The company states that it should have started offering the Long Drink on a smaller scale, rather than launching such a boundary-pushing product nationally. In March, the company launched a $10 million ad campaign, including a pool party commercial, to bolster Long Drink sales, according to Brewbound. It’s 5.8 percent ABV and was originally introduced in November 2022. As a FMB, the line features flavors of juniper and citrus and is available in three flavors - Hard Citrus Refresher, Hard Berry Refresher, and Hard Lemon-Lime Refresher. The Long Drink mimics the traditional Nordic cocktail that combines gin, grapefruit soda, and tonic, according to the company’s website. So, this truly isn’t a goodbye - it’s more like a “see you later.” In an email, senior communications manager Brittany Zahoruiko tells VinePair that Boston Beer Company “believe that Bevy is a great-tasting product that is just a bit ahead of its time,” and it will “look to reintroduce it to select markets in 2023.” This week, the company announced the retirement of the canned beverage that was launched less than a year ago. For something called the Long Drink, this malt beverage had a relatively short lifespan.īoston Beer Company will say goodbye to its innovative Bevy Long Drink, a fermented malt beverage modeled after Finland’s beloved national drink.
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